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Latino Community Strategic PlanMulticultural Action Committee Logo

 

City of Longmont, Colorado
Latino Community Strategic Plan
2003 - 2009


Table of Contents

Executive Summary

I. Introduction/Background

II. Strategic Approach

A. Vision
B. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
C. Strategic Objectives

III. Strategic Deployment

A. Action Plans

IV. Strategic Results

 


Executive Summary
The City of Longmont Colorado has developed a strategic plan designed to guide the community over the next five years (January 1, 2003 to December 2007) in becoming a multi-cultural, inclusive community. The strategic planning process emerged from the findings of a comprehensive community assessment conducted in 2001 by The ALMAR Development Group under contract to the Latino Task Force of Boulder County.

The Task Force focused on the mission "to improve the lives of Latino families in Boulder County by working for housing, quality health care, economic and social equity, educational advancement, fairness in the criminal justice systems and community participation and advocacy."

The Longmont City Council understood that the assessment completed by the Boulder County Latino Task Force contained relevant information for the Longmont community. The City Council invited the community to come together to create a community-wide strategic plan not only to establish and sustain connections with the Latino community, but also to provide a tool where the people of Longmont could work together to become a caring and inclusive community, proud to embrace, respect and celebrate each other.
The plan has three components:

Also, the plan is organized around five category areas emerging from the Latino Task Force report:

The Longmont community has embarked on its five-year strategic journey to become an inclusive community that embraces, respects and celebrates its multiculturalism, with this plan as its road map. This plan is only the beginning and will evolve over time, as the community continues to work together to address the ever changing needs and interests of its residents.


I. Introduction/Background
The City of Longmont Colorado has developed a strategic plan designed to guide the community over the next five years (2003-2007) in becoming a multi-cultural, inclusive community. The strategic planning process emerged from the findings of a community assessment conducted by the ALMAR Development Group in 2001 under contract to the Latino Task Force of Boulder County. The Task Force focused on the mission "to improve the lives of Latino families in Boulder County by working for housing, quality health care, economic and social equity, educational advancement, fairness in the criminal justice systems and community participation and advocacy." Furthermore, the Task Force commissioned the study to achieve five objectives:

1) Describe and document the overall status of Latino families in Boulder County regarding the issues listed in the mission statement;
2) Develop specific recommendations to address the identified strengths and needs of the Latino community;
3) Educate and collaborate with the Latino community, key policy makers and funders to improve the overall status of Latino families in Boulder County;
4) Direct community resources and funding to implement the recommendations/ plans and
5) Enhance the capability of Latino families to participate in the political process and advocate effectively for the issues and needs.

The Longmont City Council invited the Latino Task Force to present the results of this assessment at the Council's 2002 annual goal setting retreat. Following this presentation, the Longmont City Council set as one of its 2002 work plan goals: To create options to significantly enhance collaboration and interaction with the Latino community, and to make recommendations regarding issues related to the Latino community as outlined in the 2001 Latino assessment report.

A planning committee comprised of City Council, City staff and community members was created to accomplish this work plan goal. The committee decided to invite the community to come together and create a community-wide strategic plan to establish and sustain community connections with the Latino community. The committee decided that the plan would be built around a common vision for our community, and would include desired outcomes, strategies and time lines to address the issues. The planning committee issued a Request for Proposals and selected the ALMAR Development Group to help develop a strategy for convening interested community members and facilitating the development of a strategic plan. In the fall of 2002, the planning committee and contractor conducted four meetings with community members to develop a community-wide strategic plan to create and sustain community connections with the Latino community.

Session 1 - Introduction/Orientation: The purpose of this initial session was to: 1) introduce them to the Boulder County Latino Assessment, and 2) invite members to participate in this community-wide strategic planning effort to address the needs/build on the assets presented in the report.

Session 2 - Focus on issues and assets: Participants reviewed the issues/assets presented in the Latino assessment as a starting point to learn more about needs and contributions of Longmont's Latino residents. Participants identified additional needs and opportunities and which ones significantly impact the Longmont community and were most important to address in a community strategic plan.

Session 3 - Focus on recommendations: Participants identified what could be done about needs and how to maximize contributions of Longmont's Latino residents.

Session 4 - Visioning and strategy planning: Participants created a vision for Longmont as an inclusive community, and developed a multi-year action plan to reach this community vision.

Community input and data gathered from these four sessions has become the foundation for this strategic plan document. The plan contains three components: Strategic Approach, Strategic Deployment, and Strategic Results. Furthermore, the plan is organized around five category areas emerging from the Latino Task Force report:

II. Strategic Approach
The strategic approach includes the components that provide the methods for framing the strategic plan:
1) Vision: the picture of where the City of Longmont is striving to be;
2) Analysis of the Strengths, Weaknesses, Opportunities and Threats (SWOT): the information needed to help the city understand where it currently is;
3) Strategic Objectives: the outcomes to be achieved in working towards the vision.

A. Vision
The community group developed the following vision statement:

The people of Longmont work together to be a caring and inclusive community, proud to embrace, respect and celebrate each other.
B. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
Each of the five groups proceeded through an analysis of the Strengths, Weaknesses, Opportunities, and Threats (SWOT) for their respective areas. The strengths and weaknesses focused internally (i.e., Longmont activities within the context of the Latino community). The opportunities and threats focused externally (i.e., the Longmont activities external to the Latino community). Figure 1 below provides a synthesis (the major themes) of the SWOT analysis for all five category areas: 1) Education: 2) Community Climate, Community Participation, and Community Culture; 3) Housing and Health Care; 4) Political; and 5) Employment and Economic Development.

Figure 1: Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
Strengths
Weaknesses
  • El Comité helps parents participate.
  • Latinos generally agree that they participate actively in schools.
  • There is a clearinghouse of people interested in being involved in the dialogue.
  • The Latino community is here to stay.
  • Latino businesses are already clearinghouse for information for the Latino community.
  • Latino employees willing to take English language classes.
  • The number of Latino business owners in Longmont has tripled since 1990.
  • The demand for language classes exceeds the availability.
  • Commissions lack diversity.
  • Community minimally agrees that public schools meet the needs of Latino youth.
  • There is no local Spanish newspaper or newsletter.
  • There is a tendency to "do things for people instead of with people."
Opportunities
Threats
  • Employers can meet needs for English and Spanish classes.
  • Group learning opportunities would be good.
  • Latinos generally agree that they contribute to the quality of the schools.
  • Latinos generally agree that they feel welcome in schools.
  • Two thirds of the Latino community generally rate their working conditions/ environment as being good to excellent.
  • Government can be accountable to diversity.
  • Non-Latino managers can take Spanish language classes.
  • City of Longmont needs to know importance of religious holidays.
  • Recreation center, etc. fees are too high
  • Latino events are on periphery, not on Main Street.
  • Lack of trust in government; never see results from involvement.
  • Many groups feel disenfranchised.
  • Rental markets are slow to respond to economic downturn.

 

C. Strategic Objectives
The following are the strategic objectives established by six task forces.

Education
1) Increase involvement and educational achievement in the Longmont community through active promotion.

Community Climate, Participation, and Culture
1) Increase multicultural awareness.
2) Celebrate multicultural awareness.
3) Expand the use of media to increase and celebrate cultural awareness.

Health
1) The Longmont City Council will establish a commission on Latino health policy and practice.
2) A network of individuals and organizations willing to support the work of a Longmont Commission on Latino Health will be developed (to coincide with establishment of a commission).

Housing
1) Organize a Housing Commission to focus on creating safe, affordable housing for Latinos
2) Implement a rental inspection program in Longmont Colorado.
3) Promote fair housing practices in Longmont.
4) Educate and create an awareness of local housing services, programs, and opportunities in Longmont.

Political Involvement
1) Engage informed Latino community members in city government processes.
2) Identify and address barriers to Latino political involvement.

Employment and Economic Development
1) Prepare people to be successful contributors to our community through personal development and growth.
2) Prepare businesses to be successful long-term contributors to our community.
3) Provide resources to assist businesses in the regulatory environment.
The deployment section below delineates the strategies and action plans for achieving the above objectives.


III. Strategic Deployment
The Deployment Phase of the strategic plan provides the methods for achieving the strategic objectives through an array of action plans. The actions plans are framed around each objective and include: strategies; specific action steps; target dates, i.e., "by dates;" persons responsible; costs; measurement methods; and success criteria.


A. Action Plans
The action plans provide specific steps for achieving the respective objectives. Community participants in the Latino Community Strategic Planning process have formed task forces that are responsible for developing and carrying out these action plans. These action plans are designed to be fluid and the task forces will modify these plans as needs, interests and/or conditions change throughout our community.


Action Plans

 

Task Force: Education
Objective 1: Involvement and educational achievement will be increased in the Longmont community through active promotion.
Strategy 1: Programming in Spanish
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
1) Acquire funds December 2003 Victress Hitchcock
Linda Gottschalk
12 sessions: $8,500 Survey Funds collected  
2) Offer program         Quality programming will be offered to the Spanish-speaking public  
Strategy 2: Community Newsletter in Spanish - Quarterly
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
1. Research information needed. 1/31/03 Gordon Pedrow &
Emma Pena-McCleave
Minimal Surveys Spanish-speaking parents will be more aware of activities in the community.  

2. Offer newsletter

 

           
Strategy 3: Offer public information/availability of ESL/SSL classes through a printed brochure
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
1. Offer public information through printed brochure on ESL classes offered in Longmont 1/31/03 George Gallegos
Marietta Gonzales
Minimal Review of materials Completed materials  
2. Make ESL/SSL classes available 1/31/03 George Gallegos Minimal Interviews with students 1) Increase in the number of Spanish-speaking persons that take ESL classes in order to assist their children with school work.
2) There will be an increase in the number of people that SSL to better communicate with the Spanish-speaking public
 
Strategy 4: Offer public information/availability of mentoring
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
1. Research information 1/31/03   Minimal Survey Completed report.  
2. Offer information 2/28/03   Minimal Feedback collected through written and phone surveys. 1) Parents and students will recognize the opportunities offered by the mentorship program. 2) The amount of participation by community  
3. Offer public information/ availability of Adult Education classes in St. Vrain School District. 1/31/03 Art Quintana Minimal Interviews with adults There will be an increase in Latino parent participation and completion of the program.  
Strategy 5: Offer public information regarding adult and after-school programs
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Offer public information/ availability of Adult Education classes sponsored by St. Vrain School District and other agencies (e.g. Intercambio de Communidades) 1/31/03 Art Quintana Minimal Interviews with adults There will be an increase in Latino parent participation and completion of the program.  
Offer public information regarding availability of tutoring after-school programs 4/15/03 Gordon Pedrow Minimal Interviews with students 1) Information about academic assistance programs offered outside the classroom will be available in Spanish2) An increased number of Latino students will participate resulting in higher academic achievement.  
Strategy 6: Offer public information availability of preventive and retrieval programs for dropouts.
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Research 4/15/03 Gordon Pedrow Minimal      
Offer information 4/15/03 Gordon Pedrow Minimal Interviews with students
Interviews with instructors
The number Latino drop outs will decrease.  

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Task Force: Community Climate, Participation and Culture
Objective 1: Increase multicultural awareness
Strategies 1 and 2: Identify a cultural awareness program and identify and prioritize target audiences
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Review and evaluate multicultural programs that could be used in new multicultural training efforts. End of Q1-2003 Caroline Gonzales, Tom Garcia, Roger Lange, Marty Block Nominal Review of training curriculum Completed report on rating of programs  
Identify potential target audiences to participate in new multicultural awareness training End of Q1 -2003 Caroline Gonzales, Tom Garcia, Roger Lange, Marty Block Nominal Survey prospective populations Completed report  
Strategy 3- Create mentoring program for first generation population
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Determine need for and define what would be included in a mentoring program 2/28/2003 Amy Ogilvie, Margo Tiller Nominal Review literature Completed report  
Identify current mentoring type programs and actual potential mentors 2/28/2003 Amy Ogilvie, Margo Tiller Nominal Review of existing mentoring programs Completed report  
Strategy: 4 - Work with and enhance current programs, agency efforts, etc
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Identify current or proposed multicultural awareness programs associated with the City of Longmont 1/31/2003 Amy Ogilvie Nominal Conduct survey of agencies to identify programs Completed report  
Identify current or proposed multicultural awareness programs associated with the St Vrain Valley School District 2/28/2003 Marty Block Nominal Conduct survey of school programs Completed report  
Identify current or proposed multicultural awareness programs associated with the local non-profit 1/31/2003 Karen Fuhr and Sue Bolton Nominal Conduct survey of local non-profits Completed report  
Recommend enhancements to current or proposed programs End of Q2 - 2003 Karen Roney, Sue Bolton, Amy Ogilvie TBD Develop list of recommendations Completed list  
Objective 2: Celebrate multicultural awareness
Strategy: 1 - Use existing community events to highlight and celebrate all cultures, especially the Latino culture
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Identify all events occurring in Longmont that celebrate multicultural awareness 2/28/2003 Connie Ferenc, Maria Tostado, Jennifer Bircher, Marty Block Nominal Survey of city agencies, organizations, businesses. Etc. Completed report  
Identify one, existing major celebration to be focused on multicultural awareness 2/28/2003 Downtown Development Authority, Karen Roney, El Comité Nominal Develop rationale and plan for choice. Choice of one major event  
Organize and conduct a major multicultural event in 2003 TBD TBD TBD   Completed event  
Objective 3: Expand the use of media to increase and celebrate cultural awareness
Strategy 1: Increase use of public access media (Channel 3)
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Meet with media officials to negotiate access.       Agreement/contract with station regarding accessibility. Approved schedule for Latino-related program  
Develop schedule of Latino-related programs       Schedule of programs Final list of programs  
Develop marketing analysis of programming

      Market analysis (e.g., measure community awareness, preferences, etc.) Regular reporting (e.g., quarterly) on marketing findings  
Strategy 2: Increase radio communication
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Cooperate with KCDC on expanding coverage End of Q1-2003

Marta Moreno
George Baskos

To be determined Random survey of listeners, KCDC or other media outlets market information Completed report  
Strategy 3: Develop Spanish language supplements to current written media
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Catalog current written media sources End of Q1 2003 Amy Lewis, Lee Quaintance Nominal Survey of users/publishers Completed report  
Determine possibility of a new Latino newsletter End of Q1 2003 Amy Lewis, Maria Tostado TBD Conduct market survey Completed results of study  
Identify means of enhancing the distribution of existing written information End of Q1 2003 Lee Quaintance, El Comité de Longmont TBD Survey of users/publishers Completed report  

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Task Force: Latino Health
Objective 1 : The Longmont City Council will establish a Commission on Latino Health Policy and Practice
Strategy1: Demonstrate perceived need and desirability of such a commission by stakeholders in Longmont
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Garner letters of support to City Council from 5-7 representative stakeholders (e.g. BCHD; Salud; Mental Health; LUH; dental, senior, and daycare providers). 01/15/03 Dr. Jaramillo, with consultation with task force members - 0 - Letters available by Jan 15th from broad representation of providers and stakeholders. Strong letters encouraging Council action  
Identify core issues in Latino Health from national and state resources (e.g. LARASA, National Alliance for Hispanic Health, National Hispanic Medical Association). 01/15/03 Chuck Stout, with consultation with task force members. - 0 - Receipt of supportive documents. Identification of potential topics to be addressed. Preparation of a brief executive summary/ white paper for City Council.  
Generate list of prospective Commission members for submission to City Council. 01/15/03 Task force, individual consultation with key Latino representatives in Longmont - 0 - List prepared for submission to City Council with letters of support and white paper of potential topics to be addressed. Robust list of potential Commission members.  
Submission to City Council. 02/01/03 Dr. Jaramillo - 0 - Receipt by City Council Council is thrilled!  
Longmont City Council formally appoints a Commission on Latino Health Policy and Practice 03/31/03 City Council - 0 - Formal Resolution Community is thrilled!  
Objective 2: A network of individuals and organizations willing to support the work of a Longmont Commission on Latino Health will be developed (to coincide with establishment of a Commission).
Strategy 2: Recruitment of individuals and organizations to support objective
Brainstorm a small list of potential network members 01/15/03 Task force members (via conference call) - 0 - List generated A representative beginning listing  
Contact each (in above), ascertain interest, and ask to identify one or more additional potential members. 01/20/03 Task force members - 0 - Interest ascertained; list expanded. Enthusiasm  
Send mailing to each on list asking to consider joining network for defined period of time, and ask to attend a founder meeting. 01/31/03 Dr. Jaramillo, consultation with task force members. - 0 - Affirmative responses obtained. Founder meeting takes place; future meetings planned  

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Task Force: Housing
Objective 1: A Housing Commission should focus on creating safe, affordable housing for Latinos
Strategy 1: Gather information on existing resources and programs
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Gather information on current Housing Commission March, 2003 This Task Force will determine questions and meet with the Human Relations Commission to determine initial interest in taking on this issue. Kathy Fedler will arrange the meeting. None Meet with the Human Relations Commission (HRC) to determine direction and interest in this issue Get buy-in from the HRC or recommend to City Council to start a new Commission  
Make a recommen-dation to City Council on need for a new Commission or for the HRC to take on Latino housing issues April, 2003 Human Relations Commission None Approve or disapprove recommendation Approval by Council  
Research existing housing programs June, 2003 Task Force or Commission Copying expenses Information collected from all agencies, prepare housing matrix on what is available Have information Book prepared on existing housing programs  
Determine gaps/ needs October, 2003 Task Force or Commission Cost of surveys (if needed), food, copying expenses Survey residents on what they feel is missing or what they feel they need Needs are identified  
Objective 2: Implement a rental inspection program in Longmont CO
Strategy 1: Information gathering of existing or proposed rental programs in the area.
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Gather information on existing or proposed rental inspection program 1st qtr 2003 by 3/30/03 Carmen Ramirez Copy cost $20 Meeting w/ Jon Clarke Taskforce has data
and is aware of proposed rental
inspection program
 
Evaluate data collected

2-3 qtr
6-9/30/03
Marta Loachamin & task force members Copy costs $20-$40 Review of materials-gathered Identified gaps or decision
to support proposed rental inspection
program
 
I.D. barriers for implementation of rental inspection program 4th qtr 12/30/03 Housing/health task force
0
I.D. barriers & solutions
Community support strategy one possible step
Implementation of rental inspection  
Objective 3: Promote Fair Housing Practices in Longmont
Strategy 1: Promote non-discriminatory housing practices in Longmont
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Prepare Report on Fair Housing and Impediment Study to be sent to consultants 1st Quarter 2003
3/31/03
Task Force and Kathy Fedler Copies-$20   Completed report  
Send RFP out and review proposals 1st Q 2003
3/31/03
TBD by Housing Committee Copies-$20   RFP completed and distributed
to consultants
 
Select consultant 2nd Q 2003
6/30/03
Task force, commission and Kathy Fedler Consultant salary $5000-$10,000
Possibly CDBG funding
  Consensus
reached and consultant hired
 
Review Fair Housing Report 3rd Q 2003
9/30/03
Task force, commission and Kathy Fedler Copies-$20 Fully attended meeting reviewing report and making recommendations- committee Fair Housing
Impediments study
complete and meeting HUD and
Task Force criteria
 
Define Discriminatory issues related to housing in Longmont & prepare action goals for future 4th Q 2003
12/31/03
TBD by Housing committee Copies-$20   Specific action plan developed to begin implementation by community  
Strategy 2: Establish Office of Fair Housing to address housing complaints
Determine needs of office of Fair Housing
(work with Housing
for All)
¼ TBD by Housing
Committee
Copies-$20 Formal report with committees expectations for City, what is currently being done, and what if anything is missing If report shows need, we will continue with
plan
 
Develop testing
process to investigate Housing Issues in Longmont
09/05 TBD by Housing
Committee
Copies-$20 Graph of issues that are brought to our attention Completed report  
Develop annual
review process if
need determined to
track progress of Fair Housing

01/05 Offices of Fair Housing Copies-$20 Flow charts of processes Documentation of process  
Implement program
in City of Longmont

01/05 City, Housing committee Staff for Fair Housing- undetermined salary 2-3 people
Office Space
Develop action steps Completed action plan  
Objective 4: To educate and create an awareness of local housing services, programs and opportunities in Longmont.
Strategy 1: Provide housing information to Latinos in bi-lingual format via community newsletters, access cable TV spots, Latino newspaper media, etc. This will be a collaborative effort with the Community Climate Task Force
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Collect data on existing educational and informational media currently available. 1st qtr/2004 TBD by Housing Committee Reproduction costs Interview various media agencies Establish a list of Latino based media  
Review all data collected and evaluate cost of utilizing various Latino based media. 2nd qtr/2004 TBD by Housing Committee   Establish funding, obtain/create/draft educational material to be distributed using selected media. Availability of funding and program initiation.  
Implement housing education program using various media sources. 3rd /4th qtr/2004 TBD by Housing Committee Media cost Create method on how success will be measured and discuss desired results. Completed curriculum plan  
Evaluate program 2004-2005 TBD by Housing Committee   Develop evaluation plan Completed plan  
Strategy 2: Provide bi-lingual training for renters to include educational information around tenant/landlord issues, personal finance and savings opportunities, home maintenance and repair and eviction prevention.
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Research and gather data on available services, classes and/or existing programs. 1st qtr/2004 TBD by Housing Committee Reproduction costs Interview various agencies and institutions that may be providing comparable training. Collect enough data to make a determination on what direction to take.  
Assess collected data and determine direction program will take. 1st qtr/2004 TBD by Housing Committee Reproduction costs Determine what course of action will be taken Proceed with next step.  
Create program or expand existing program

2nd qtr/2004 TBD by Housing Committee Reproduction costs Create full outline of program curriculum, identify funding sources, locations program will be offered, etc. Obtain program implementation date.  
Implement Program 3rd / 4th qtr/2004 TBD by Housing Committee Program/class instructor/Interpreter, informational material costs, reproduction costs. Survey clients participating in training program. Receive input from surveys and take action if necessary.  
Assess program 2005/2006 TBD by Housing Committee Cost related to designing survey and assessing results Interview/survey participants Identify a decrease in tenant/landlord issues, savings by participants, and decrease cost of refurbishing properties on move out.  
Evaluate level of program success 2006 TBD by Housing Committee     Completed evaluation report  

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Task Force: Political Involvement
Objective I: Identify and address barriers to Latino political involvement
Strategy 1 : Review existing data/information regarding accessibility issues/barriers
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Identify barriers 03/15/03 Committee in partnership with the League of Women Voters Apply for grants from grass roots advocacy funders for copying, meeting, etc Interviews and archival data search on current level of participation of Latinos in political processes Report with information on barriers  
Strategy II:
Create benchmarks that will lead to an increase in Latino civic involvement
04/28/03 Committee in partnership with the League of Women Voters Copies, time, meetings Report on current level of involvement Report on benchmarks and plan to address the barriers  
Strategy III:
Create civic involvement training program in conjunction with Objective I, in partnership Political sub-committee
and League of Women Voters
06/02/03 Committee in partnership with the League of Women Voters Copies, time, meetings Increase in involvement in boards, elected offices, neighborhood groups, and civic groups determined through analysis of numbers of persons involved
Increase in numbers involved in civic life
 
Objective 2: Engage informed Latino community members in local government processes
Strategy 1: Pair experienced involved Latinos with ambitious Latinos (open to both adults and youth)
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Develop a plan 03/24/03 Committee Paper
Copies
Signing of program Written plan  
Identify strategies and recruit mentors and
mentorees
03/24/03 Committee Paper
Time
# of teams formed
Goal: ten teams formed  
Invite and engage a small group of mentors to develop the training strategies 04/28/03 Committee and mentors City staff
# of trainings completed
Mentors plan and attend training and on-going education meetings  
Begin training and education of a "pilot" group of mentorees 06/03 Committee City staff # of trainings completed Mentorees attend training and on-going education  
Begin active role modeling experiences 06/03 Committee Teams # of teams meeting
# of reports on activities each month
Information on activities from mentors and mentorees  
Evaluation 12/01/03 Committee Committee # of mentorees who apply for boards and commissions or seek office in government *Report on # of mentorees who are actively engaged in some manner in city issues
*# of mentorees who become mentors
 
Strategy 2 : Increase political involvement through political education
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Collect information and compile a list of existing political education programs and resource teachers 12/20/02 Joseph Mascarenas 0      
Contact resource teachers to gauge interest in this political education program concept       The level of response from these contact people will help determine our success in moving this program forward Core group of interested people is established to further develop this program  
Present a letter of introduction teachers and other appropriate community members

           
Prepare program curriculum            
Strategy 3 : Form a Longmont Latino Advisory Board
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Write draft of proposed purpose and function of the advisory board 12/20/02 Political Involvement subcommittee 0 Complete research Written proposal completed  
Review advisory board proposal with full Political Involvement committee 03/24/03 Political Involvement subcommittee 0 Review and revise draft proposal; seek additional input, if needed Proposal is finalized  
Submit advisory board proposal for City Council consideration 06/03 Political Involvement subcommittee 0 Present proposal to City Council and conduct any follow-up/additional work as directed by Council. City Council adopts advisory board concept and directs city staff to prepare an ordinance that establishes a Latino Advisory Board.  

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Task Force: Employment and Economic Development
Objective I: Identify and address barriers to Latino political involvement
Strategy 1 : Review existing data/information regarding accessibility issues/barriers
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Develop survey March 31, 2003 Survey team (TBD) $5,000 Develop bilingual survey Simple and effective questionnaire, easy to fill-out and return  
Distribute survey April 7, 2003 Survey team
See attached plan
Included above Return rates
Good if 10 - 15 %, or better
Coverage of larger city area, return rates, level of interest  
Assessment of survey May 5, 2003 Survey team
See attached plan
Included above Consolidation of information from responses Half or more of the returns expressing interest and specific needs for business development  
Identify needs May 5, 2003 Survey team
See attached plan
Included above TBD by team TBD  
Publish results May 19, 2003 Longmont Strategic Plan Steering Committee Included above Feedback from organizations and individuals Specific requests for further actions  
Plan for Objective 1 - Prepare people to be successful contributors to our community through personal development and growth

Individual

  • Survey the community -needs of businesses & entrepreneurs
    • Develop survey ' March 31, 2003
    • Distribution ' April 7. 2003
      • SBDC, SBA, WBC, SVSD, Ch of Commerce, larger city area
      • Times Call, Business sites, door-to-door, radio announcements
    • Assessment of survey ' May 5, 2003
    • Identify needs - May 5, 2003
    • Publish results ' May 19, 2003
  • Information from WBC and others, to supplement survey
  • Latino businesses
  • Unemployed & Underemployed

Workplace

  • Job / Career Opportunities provided by employers - see Objective 3, Workplace
    • Career/Job training
    • ESL programs
  • Financial information
    • Money management
    • Banks - use of checking & savings accounts
  • CTEK, Photonics Center
  • Capt Center
  • FRCC/BCC. SVSD

Community

  • Survey the community - see Objective 1, Individual, and Objective 2, Individual
  • Recruitment of individuals for business opportunities
    • Community centers
    • Public facilities
    • FRCC/BCC
    • SBA/WBC
  • Latino businesses involvement
  • Community agencies
    • El Comité
    • OUR Center
    • Catholic charities
    • Other services

Regulatory

  • Support via the three main objectives
Task Force: Employment and Economic Development
Objective 2: Prepare businesses to be successful long-term contributors to our community
Strategy1: Individual - Identify potential entrepreneurs and small businesses
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Informational meeting April 7, 2003 Miguel Medina
Alex Laguna
$500
Light refreshments
Attendance of 50 or more people Get 20 people to follow-up with, or for next meeting  
Issue Report Within 5 days
April 14, 2003
Miguel Medina
Alex Laguna
Time… Include list of attendees and contact data Ability to use data for follow-up  
Follow-up meeting with owners of small businesses April 15, 2003 Alex Laguna
Miguel Medina
$300
Light refreshments
Attendance of 20 or more people Connect 10 or more businesses with available resources  
Follow-up meeting with individuals (entrepreneurs) April 22, 2003 Alex Laguna
Miguel Medina
$300
Light refreshments
Attendance of 20 or more people Connect 10 or more individuals with available resources  
Plan for Objective 2 - Prepare businesses to be successful long-term contributors to our community

Individual

  • Identify potential entrepreneurs and small businesses
    • Informational meeting & survey attendants' April 8, 2003 (Tuesday)
      • Brief introduction to City's strategy
      • Present options and alternatives for start-ups
      • Alert existing businesses of plan and available resources
    • Invite to a follow-up meeting, scheduled as follows
      • Small Businesses, already in operation' April 15, 2003 (Tuesday)
      • Individuals - new entrepreneurs' April 22, 2003 (Tuesday)
  • Orientation, Training, & Support - for entrepreneurs
    • Identify goals, needs, resources (what they have, need)
    • Business planning assistance - via resources
    • Business start-up assistance - via resources

Workplace

  • Small Businesses in operation
    • Train for growth - via resources in the community
    • Financial issues - address via resources
    • Culture & Language - training via resources
    • Consultants for growth - to strengthen position and presence of existing businesses
  • Large Businesses in the community
    • Employees - employment & growth
      • Eligibility for work - see Objective 3, Workplace
      • Eligibility for promotions
      • Career path
    • Culture & Language - training for employers and employees
    • Consultants for growth - to strengthen position and presence of existing businesses

Community

  • Networking - promote additional ad-hoc meetings with resources
  • Organization - execution of the strategic plan and its objectives
  • Leadership / Advocacy - through existing groups and resources
    • Jr Architect, Rotary, Chambers of Commerce
    • CYTEK, LAEC - Longmont Area Economic Council

Regulatory

  • Small Businesses
    • Foster creation of entrepreneurial opportunities
    • Support via resources - see Objective 3
  • Large Businesses
    • Support and encourage local initiatives (some in progress)
    • Create incentives to attract and retain new operations
    • Promote the city larger metro area - via business magazines, associations, …
Task Force: Employment and Economic Development
Objective 3: Provide resources to assist businesses in the regulatory environment
Strategy 1: Workplace - Develop a pilot program to assist employers and individuals with employment eligibility issues
Next Steps
Target Date
(By when will we carry out this step?)
Responsible
(Who will be responsible for this?)
Costs
(What will it cost to carry out this step?)
Measurement Method
(How will we measure our success, e.g., survey, interviews, etc.?)
Success Criteria (What do we need to achieve to be successful?)
Progress
Coordinate meeting with existing service providers
(see attached plan)
January 31, 2003 Kevin Saxton, ConAgra Foods;
Julia Pirnak,
Mayor, City of Longmont
- 0 - Meeting minutes. Agreement on ways to proceed. Identify other potential participants Obtain sense of scope of issue, and best way to approach the problem  
Based on input, establish general parameters: who, what, where, how… March 31, 2003 Working group of volunteers from the initial meeting - 0 - Strategic plan for pilot program Completion of a strategic plan  
Decision Point - Assess feasibility within existing regulatory environment March 31, 2003 See attachment A - Pilot can be accomplished within existing regulatory environment. TBD See attachment B - Pilot needs adjustments within existing regulatory environment Launching of pilot program, including adequate funding for publicity  
Create materials for distribution to primary employers, media and to the community Upon launch of the program See attachments A or B See attachments A or B Track people entering the pilot through completion, versus current statistics Successful employment eligibility assistance provided to XX people  
If successful, distribute to other communities TBD TBD   Demand for program Replicable model  
Plan for Objective 3 - Provide Resources to assist employers with employment eligibility issues

Individual

  • Consultants
    • Business & Management
    • Community involvement
    • Human resources
  • Mentors
    • Peer businesses
    • Other

Workplace

  • Pilot program development
    • Coordinate with existing service providers January 31, 2003
    • Establish general parameters ' March 31, 2003
    • Assess feasibility within existing regulatory environment ' March 31, 2003
    • Create materials for distribution to primary employers ' Upon launching the program
    • If successful, distribute to other communities ' TBD
  • Culture & Language
    • ESL
    • Financial services
  • Schools
    • FRCC, BCC
    • CU, UNC, CSU
    • SBDC, SBA

Community

  • Inventory of resources - need to formalize and periodically update
    • Chambers of Commerce
    • SBA, SBDC
    • FRCC, CU, UNC, CSU
    • Banks and lending institutions
    • El Comité
    • OUR Center
    • Consultants
    • Other professionals

Regulatory

  • City of Longmont
    • Community Services Department
    • Community Relations Office
  • Longmont Strategic Plan

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IV. Strategic Results
The Strategic Results component provides the community with the opportunity to become accountable and establish ownership through measurement and community involvement. Measuring results will occur by monitoring each of the action plans including:

Furthermore, the chairpersons or representatives from each task force have organized a Strategic Planning Steering Committee, which is responsible for providing direction and guidance to the Latino Community Strategic Plan implementation.
The Steering Committee will be responsible for 1) developing a monitoring plan, 2) collecting data regarding the status of the objectives, and 3) writing progress reports and presenting the results as deemed appropriate. Specific steering committee member responsibilities are:


V. Summary
The Longmont community has now embarked on its five-year strategic journey to become an inclusive community that embraces, respects and celebrates its multiculturalism, with this plan as its road map. This plan is only the beginning and will evolve over time, as the community continues to work together to address the ever changing needs and interests of its residents.

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