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Tourism Grant, Longmont Economic Vitality

Purpose of the Tourism Grant

The goal of this grant is to help build Longmont as a destination for visitors by generating incremental sales tax revenue through tourism, events and related activities. Grants are funded with revenue received through the City’s portion of the Lodgers’ Tax.

• Requirements to Apply
• Application Instructions
• Grant Funding
• Priorities
• Criteria for Evaluating Applications
• Grant Reimbursement Form

 

Requirements to Apply

• Programs must yield increases in tourism.
• Programs must demonstrate a need for funds.
• All events must be open to the public (they do not, however, have to be free).

 

Application Instructions

There are two ways to apply for grant funding:

• Download and complete the Tourism Grant Application (pdf, 34kb) and submit it to Doug Bene, Economic Development Manager
• Apply On-Line - The City of Longmont is now accepting applications for 2012.

Applications will be processed on a rolling basis.

 

Grant Funding

There is no limit to the maximum amount that can be requested by an applicant but available funds are based on actual revenue received from the Lodgers' Tax.

All grants are provided in the form of a reimbursement of actual expenses.

Events eligible for funding could include (but are not limited to):

• Performances: music, theater, etc.
• Sporting events
• Cultural activities
• Conventions

Events that may not be eligible for funding include (but are not limited to):

• Those intended solely for the local community
• Events taking place outside Longmont
• Lobbying, advocacy, or related activities
• Events that have already occurred or requests that seek grant money for expenses already incurred

 

Priorities

The City of Longmont has a focus for how Lodgers’ Tax funds will be spent, thus priority is given to projects that:

• Generate overnight stays in Longmont hotels
• Promote incremental visitation, bolstering Longmont’s retail districts
• Positively promote the City of Longmont in regional and national media
• Seek multiple sources of support
• Help create Longmont as a destination
• Are unique to Longmont

**Please note that even projects meeting all of these priorities are not guaranteed to receive money.

 

Criteria for Evaluating Applications

Proposals will be reviewed by a Grant Review Committee consisting of four people. Each member will assign a score of up to 25 points, based on the rubric below, and the scores of the committee will be totaled.

If a program earns at least 76 points out of 100, it may be considered for funds. Note: however, that receiving 76 points does not guarantee funding.

Maximum Points Possible
Program Summary	5
Community Goals	5
Audience	5
Marketing	5
Budget	5
Total	25

 

Tourism Grant Reimbursement Form

In order for your grant reimbursement to be approved for payment, copies of the following items must be submitted to the Economic Development Department at 385 Kimbark Street, Longmont, Colorado 80501:

1. Reimbursement Form
2. Brief financial summary account for all expenditures including matching funds
3. Copies of itemized and dated invoices
4. Proof of Payment for all invoices

All documents must be received within 30 days of the completion of the event or reimbursement funds may not be available.

 

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